The Publishing Post
New Illustrated Non-Fiction Children’s List Launches in the UK
By Charlotte Brook
Weldon Owen Children’s Books, imprint of US publisher Insight Editions, has embarked on a new partnership with Bounce Sales & Marketing and is ready to relaunch into the UK after being sold by Bonnier Books in 2018.
The partnership aims to open up new channels for the illustrated non-fiction children’s list in the UK, there are already eight titles in the pipeline ready for the launch this autumn.
“I’m delighted that our beautiful and innovative books will be sold by the passionate team at Bounce Sales & Marketing. We are excited to relaunch the Weldon Owen children’s list with Bounce’s outstanding experience and get our books into the hands of as many booksellers, librarians, teachers, parents and, of course, children as possible,” says Sue Grabham, publisher at Weldon Owen Children’s Books.
The books published at Weldon Owen are aimed at children between the ages of three and twelve and their families; they aim to make complicated subjects easy to understand with highly illustrated non-fiction that takes everyone who reads each book on a journey of discovery.
They value diversity, individuality, creativity and lateral thinking, believing we all have a responsibility to look after one another and the environment, which they aim to make shine through in what they publish.
Titles we can expect to see in the relaunch include: The Extraordinary Book That Makes You Feel Happy, Mind Mappers: How Do We Stop Climate Change?, Jungle Animals – A Spotter’s Guide, and more!
Sharing children’s books for every age and taste, Bounce Sales & Marketing currently represent forty independent children’s publishers for trade in both the UK and overseas. From picture books to young adult fiction, early-learning books and non-fiction titles, their scope is only widening further.
“It is an absolute pleasure to be embarking on this relationship with Weldon Owen. The Bounce Sales & Marketing team are thrilled to be representing Weldon Owen’s exceptional books and can’t wait to share them with all our customers. We look forward to making the list a huge success,” says Robert Snuggs, Managing Director of Bounce Sales & Marketing.
As well as the eight titles published for the launch this autumn, there are a further twenty planned for 2023. So, if you’re interested in children’s publishing and marketing techniques, watch this space to see how this partnership takes on the UK publishing industry!