The Empowered Author launches The Book Marketing and Publicity Show
By Georgia Appleyard
The first Book Marketing & Publicity Show will take place on 3–4 November 2023. The show is organised by Sam Missingham, founder of The Empowered Author, an online community that helps authors market and publicise their books.
During the event, attendees will gain practical advice from experts on topics including writing blurbs, building your audience, getting started on TikTok and leveraging crowdfunding. Speakers will also cover how to work with book influencers, including booksellers, bloggers, librarians and BookTokers.
The event will take place completely online, featuring talks from more than fifteen speakers, from industry experts to bestselling authors, who will share their experiences, strategies and creative ideas to sell more books. The event is aimed at adult fiction authors who wish to grow their expertise and confidence, with plenty of advice for both self-published and traditionally published authors alike.
Schedule for the event
3 November 2023
Introduction - Sam Missingham
Founder, The Empowered Author
Keynote speaker - LJ Ross
Bestselling Author (Dark Skies Publishing)
'How to find and pin down publicity opportunities' - Kim Nash
Bookouture
Author Q&A - Ben Galley
Dark fantasy author
'How to write blurbs' - Louise Willder
Penguin RandomHouse
'How to engage with your subscribers' - Katie Sadler
Katie Morwenna Marketing
'How to get started with ads' - Tanuja Shelar
Lume books (part of Joffe books)
Meet the Booksellers - Alex Call
Bert’s Books
Author Q&A - Dorothy Koomson
Bestselling author
'How to optimise for search engines (including Amazon)' - Miral Sattar
Publishing consultant
4 November 2023
Introduction to day two - Sam Missingham
Founder, The Empowered Author
'How to find and use data' - Melissa Addey
Publishing Consultant
Author Q&A - Ore Agbaje-Williams
Debut romance author
'How to get started on TikTok' - Ain Deheb Bensenouci
Publishing consultant
'How to build your audience with StoryOrigin' - Evan Gow
StoryOrigin
'How to take the cringe out of author branding' - Anna Caig
Book marketing consultant
Author Q&A - Mark Edwards
Bestselling crime author
'How authors can crowdfund' - Jo Breeze
Jo Breeze Crowdfunding
Early bird tickets are available at a reduced price of £99 until 31 August. Tickets give access to all talks, which can be rewatched until 28 February 2024. Subscribers to The Empowered Author Newsletter will receive a 15% discount.