By Medha Godbole Singh
Fans of Heather Morris’ novel, The Tattooist of Auschwitz, are in for a treat. Zaffre, an imprint of Bonnier Books UK, is set to publish a new edition of The Sunday Times bestseller and biggest-selling fiction title of 2019 on 11 August 2024. This publication date will overlap with the upcoming Sky mini-series based on the novel, which is set to air on 2 May 2024.
The book is inspired by the real-life love story of Lale and Gita Sokolov, who met while imprisoned at the Auschwitz-Birkenau concentration camp during the Holocaust. The television tie-in edition will feature artwork from the series, much to the delight of fans. An extensive global marketing and publicity campaign should build anticipation in the lead-up to publication in April 2024. Morris will participate in the publicity campaign, planning to attend interviews and live events in the UK. She worked as a series consultant for the television adaptation.
Managing Director of Zaffre Publishing Group, Sarah Benton, said: “Everyone at Bonnier Books has been so proud to publish The Tattooist of Auschwitz for the last six years and to see the millions of people who have taken Lale and Gita’s story into their hearts.” Her team at Zaffre is “keen to work with Sky and Morris to ensure this unforgettable story reaches readers worldwide.”
In a recent Instagram post, Morris expressed her excitement and anticipation for the series. She considered it “an honour” to work as a story consultant for the series, given so many “special elements” to the production. However, in her view, the most important aspect is the opportunity “to share the incredibly inspiring tale of love and hope with even more people” as the story comes alive on screen.
The mini-series follows the novel’s huge success, including sales of more than thirteen million copies worldwide. Additionally, rights to The Tattooist of Auschwitz have now been sold in fifty-two territories, giving readers lots to look forward to.
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